In this week's Wine Down Wednesday, Shannan shares three copywriting tips to get people to actually engage with your content, download your freebies, join your email list, and read your sales pages. You'll learn why business is not only about the exchange of money but centers on the emotional connection between your content and potential clients. You'll leave the episode with a homework assignment that is guaranteed to positively shift the way you approach copy and give you a database of content that can be repurposed effectively.  Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. We also have an absolutely incredible FREE resource for you–it’s the 7 lessons we learned building 7 and 8 figure businesses, these are complete game changers and we want to give it to you, completely free. All you have to do is leave a review of the podcast–why you love listening–screenshot the review, and email it to hello@ceoschoolpodcast.com and we’ll send it your way.