Wally Snyder has devoted his entire professional career to working on advertising development, regulation and ethics. He served as a trial lawyer and as Assistant Director for Advertising Practices at the Federal Trade Commission (FTC) before joining the American Advertising Federation (AAF) where he served as president and CEO, from 1992–2008. He was inducted into the Advertising Hall of Fame® in 2009. Currently, he serves as Executive Director for the Institute for Advertising Ethics (IAE), which is now part of the AAF.