249. Generating Leads (and $25M) from Customer Success w/ Trina Dunham
![249. Generating Leads (and $25M) from Customer Success w/ Trina Dunham](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/db6b437e6adae13b5885a1d7a724ee81.jpg)
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
249. Generating Leads (and $25M) from Customer Success w/ Trina Dunham
This is an automatically generated transcript. Please note that complete accuracy is not guaranteed.
Description
Generating two million dollars in net new revenue - in the first year of a new lead gen program. In year two? 10 million.In year three? 25 million! Is it...
show moreIs it a new sales and marketing initiative? Nope. This came from the customer success organization. Today’s guest … will share that story - as well as other insights for CS teams and revenue leaders.
In this episode, Ethan sits down with Trina Dunham, Senior Leader of Customer Success - North America for Red Hat. They discuss:
- How emotions play a key role in buying decisions
- How the program she implemented gained momentum to identify post-sale opportunities
- When did this new initiative begin to gain momentum
- What are “hot leads” and why they may be more valuable than referrals
- Why the culture around new initiatives can make or break them and how champions and key practitioners can keep them moving forward
More information about Trina and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/trinadunham
- Company Website: https://www.redhat.com/en
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
Information
Author | Sweet Fish |
Organization | Sweet Fish |
Website | - |
Tags |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company