Lead magnets used to be downloadable PDFs.
Longform content, white papers and maybe Trend reports.

But what is a good lead magnet in this day and age?

in this episode, I talk about six different kinds of lead magnets that are not downloadable PDFs.

Because honestly, how often do you read a PDF that you have downloaded? My guess would be less than half of the times.

And that’s why we need to look at other types of lead magnets that offer more engagement and even more value .

See you inside the content universe 🧑‍🚀