Everyone is creating content. There are vloggers, podcasters, bloggers, social media influencers, and authors creating content every day. They are saturating platforms with a unique point of view, stories, and sometimes not so great content. With the ease of creating content you can get your story and passion stories told, but how do you stand out when there is so much noise?

Today's guest Zachary Slingsby is helping individuals and brands create better videos and video ads. The kind of content that goes 'viral' and is shared around the world. In this episode, he shares how you can find the right message for your audience and start standing out with both ads and everyday posts. We also dive deep into the craft of storytelling.

About Zachary SlingsbyZachary Slingsby is the founder and creative director of Human Factor Media, a New York-based creative production agency that believes brands should make videos people actually want to watch. Zack’s background is not in digital or film but in creative and technical writing. He graduated Fordham University as an English major, got a Master of Fine Arts from the New School, and his work has appeared in The Brooklyn Rail, Second Hand Stories, Into the Void, JuxtaProse, JumbelBook, Glimmertrain and some other publications, and he has a finished novel he expects to see on bookshelves soon. He is also the host of the forthcoming web-series and podcast, "Why Aren't You Famous?" (Debut, Fall 2019)

Human Factor Media is a collection of literary, comic and film talents trying to displace digital ads with branded videos of true entertainment value. Our digital team then uses the best modern media strategies to find the right audience at the right time and in the right place. We think there is clear evidence that society has become exhausted by self-promotional brand strategies and that buckets of money are wasted in the endeavor every minute. We’d like American commerce to give art a chance. We think the powers that be will be pleasantly surprised by the market’s reaction.