189. Human Connection at the Heart of Sales w/ Dr. Cindy McGovern
Mar 15, 2022 ·
50m 36s
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Description
Listening is the secret to selling anything — but most of us don’t listen the right way, even though all of us are in sales roles (yes, all of us). ...
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Listening is the secret to selling anything — but most of us don’t listen the right way, even though all of us are in sales roles (yes, all of us).
True listening is looking at the 360° view of what’s happening.
In this episode, I speak with Dr. Cindy McGovern , CEO at Orange Leaf Consulting and author of Every Job Is a Sales Job , about using listening and presence to design a customer experience that customers want to tell others about.
Dr. Cindy and I talked about:
- How to turn non-salespeople into salespeople
- What it means to realize that selling means helping
- Why you should be proactive about creating moments that matter
- What Dr. Cindy’s 5-step sales process is
- How to use video to create meaningful sales connection
Check out these resources we mentioned during the podcast:
- Dr Cindy McGovern on LinkedIn
- Every Job Is A Sales Job
- Orange Leaf Consulting
- United Airlines
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts , Spotify , Google Play , or Google Podcasts , and find more episodes on our
show less
True listening is looking at the 360° view of what’s happening.
In this episode, I speak with Dr. Cindy McGovern , CEO at Orange Leaf Consulting and author of Every Job Is a Sales Job , about using listening and presence to design a customer experience that customers want to tell others about.
Dr. Cindy and I talked about:
- How to turn non-salespeople into salespeople
- What it means to realize that selling means helping
- Why you should be proactive about creating moments that matter
- What Dr. Cindy’s 5-step sales process is
- How to use video to create meaningful sales connection
Check out these resources we mentioned during the podcast:
- Dr Cindy McGovern on LinkedIn
- Every Job Is A Sales Job
- Orange Leaf Consulting
- United Airlines
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts , Spotify , Google Play , or Google Podcasts , and find more episodes on our
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Organization | Sweet Fish |
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