173: John Zeratsky | How To Focus On What Matters
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Description
John Zeratsky was a designer in the tech industry who became obsessed with the idea of redesigning time. He is the bestselling author of Sprint: How to Solve Big Problems...
show moreJohn's writing has been published by The Wall Street Journal, TIME, Harvard Business Review, Wired, Fast Company, and many other publications. John has appeared on stage more than 100 times, including at Harvard University, IDEO, and the Code Conference.
For nearly 15 years, John was a designer for technology companies. At GV, he helped develop the design sprint process and worked with close to 200 startups, including Uber, Slack, Flatiron Health, Pocket, Foundation Medicine, One Medical Group, and Nest. He was also GV's in-house copywriter, editor, and content strategist; he created and edited the GV Library, which has attracted million of views since 2012. Previously, John was a designer​ at YouTube and Google, and an early employee at FeedBurner, which Google acquired in 2007.
Originally from Wisconsin, John and his wife Michelle have lived in Chicago and San Francisco. Today they split time between their sailboat "Pineapple" (currently in Panama) and their home in Milwaukee.
From the New York Times bestselling authors of Sprint, a simple 4-step system for improving focus, finding greater joy in your work, and getting more out of every day.
Nobody ever looked at an empty calendar and said, "The best way to spend this time is by cramming it full of meetings!" or got to work in the morning and thought, Today I'll spend hours on Facebook! Yet that's exactly what we do. Why?
In a world where information refreshes endlessly and the workday feels like a race to react to other people's priorities faster, frazzled and distracted has become our default position. But what if the exhaustion of constant busyness wasn't mandatory? What if you could step off the hamster wheel and start taking control of your time and attention? That's what this book is about.
As creators of Google Ventures' renowned "design sprint," Jake and John have helped hundreds of teams solve important problems by changing how they work. Building on the success of these sprints and their experience designing ubiquitous tech products from Gmail to YouTube, they spent years experimenting with their own habits and routines, looking for ways to help people optimize their energy, focus, and time. Now they've packaged the most effective tactics into a four-step daily framework that anyone can use to systematically design their days. Make Time is not a one-size-fits-all formula. Instead, it offers a customizable menu of bite-size tips and strategies that can be tailored to individual habits and lifestyles.
Make Time isn't about productivity, or checking off more to-dos. Nor does it propose unrealistic solutions like throwing out your smartphone or swearing off social media. Making time isn't about radically overhauling your lifestyle; it's about making small shifts in your environment to liberate yourself from constant busyness and distraction.
A must-read for anyone who has ever thought, If only there were more hours in the day..., Make Time will help you stop passively reacting to the demands of the modern world and start intentionally making time for the things that matter.
- https://maketimebook.com
- https://www.linkedin.com/in/johnzeratsky
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