166. A More Personal Way to Launch a Book w/ Ethan Beute
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Description
Two and a half months ago, gearing up for the launch of our second book, Human-Centered Communication, we found that mass emails did not perform as well as before. Here’s...
show morePeople and relationships matter more today than ever.
I’m Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. In this episode, I share how our launch strategy has changed to reflect the thesis of our book — that human-centered communication is the most meaningful and successful way to cut through today’s digital pollution.
Here are some thoughts from the episode:
How personalization promotes memory
What our book rankings are
How we pivoted our launch strategy for our second book
What I said in my video messages and how people responded
Why human interaction matters even more online
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Author | Sweet Fish |
Organization | Sweet Fish |
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