#14 - AM/FM Radio: An Overlooked Medium to Promote Your Podcast

Podcast Growth Tactics by Podder

#14 - AM/FM Radio: An Overlooked Medium to Promote Your Podcast

Oct 12, 2023 · 7m 12s

Chapters

01 · Intro

02 · The Overlap Between AM/FM Radio and Podcast Listeners

52s

03 · Unlocking the Power of AM/FM: Insights from Leading Podcasters

1m 49s

04 · Maximizing Your Podcast's Reach: Strategic Advertising on AM/FM Radio

2m 54s

05 · Crafting Compelling Creative: Driving Podcast Subscriptions through AM/FM Radio Ads

3m 58s

06 · Optimizing AM/FM Radio Ad Strategy: Tracking Performance and Boosting Conversions

5m 1s

07 · Outro

6m 4s

Description

AM/FM radio is an overlooked goldmine for podcast promotion.

Learn proven tactics top podcasters use to tap into substantial audience crossover and cost-effectively expand reach.

We dive into data revealing most radio listeners also tune into podcasts.

Get case studies demonstrating direct response radio ads' impact for leading shows.

Uncover how to strategically select genres and shows aligned to your content.

Plus, craft compelling creative that intrigues radio audiences. Whether you're a new podcaster or have an established show, AM/FM radio belongs in your marketing mix.

Join us as we explore an underutilized channel to promote your podcast to legions of proven on-demand audio fans.

Brought to you by Podder

show less