Creative & Analytical {Erin Benzakein}
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Description
Erin Benzakein is one of the nation’s leading farmer-florists and the founder of Floret Farms. Her recent book, Cut Flower Garden published by Chronicle Books, will teach you how to...
show moreMore about this episode: majomolfino.com/blog/2018/1/28/creative-analytical-with-erin-benzakein
In this episode, Erin shares what she’s learned about the importance of leveraging rules and structure, while making space for creativity and beauty. She is a great example of balancing feminine and masculine traits, following your intuition, and listening to the whispers of your inner voice. As a bonus, you’ll also learn about the magic of flowers.
Show Notes:
-On being an anxious and curious little girl, her love for growing things from an early age, and her dream of her own “little plot of land”. [2:17]
-Dropping out of high school as an angry teen who couldn’t see a future for herself. [6:59]
-Starting a family at a young age, always taking the path less traveled, and her lifelong struggle of listening to her inner voice. [11:31]
-How a book inspired Erin to leave the city and start living her dream, and the beautiful partnership she has with her husband. [14:30]
-Erin’s biggest challenges starting out. [18:33]
-When things really started to click, and the fears Erin had to push up against along the way. [21:36]
-How not liking to feel “held back” has fueled her love for learning and figuring things out on her own. [28:34]
-“It’s okay to fail”: Erin’s insights on failure as a prerequisite for success. [31:51]
-On the balance between the feminine/creative side and the masculine/business side. [34:14]
-The importance of making space for creativity to grow and thrive, the magic of flowers, and what Erin has reclaimed for herself on her journey. [38:51]
References:
Majo's website – majomolfino.com
Learn more about Erin and Floret Farms – www.floretflowers.com
Get her book, Cut Flower Garden – chroniclebooks.com/titles/floret-farm-s-cut-flower-garden.html
Music by Carolyn Pennypacker Riggs – carolynpennypackerriggs.com
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