This week we discuss some elements of your podcast that are easy to overlook or take for granted but that can make a huge impact on your ability to get discovered — which is the first step toward driving meaningful results.

We call these elements “low-hanging fruit” because they are simple changes that can really make a difference, and we shouldn’t overlook them in our haste to seek more advanced strategies for our shows.

This low-hanging fruit includes:

• The importance of manicuring the search engine results when people google your name or brand name
• Making sure your website is delivering an easy, intuitive experience for people trying to listen to and subscribe to your podcast
• Maximizing the impact of your podcast meta data and Apple Podcasts display page

In addition, we shine the Showrunner spotlight on Chris Connor. You can listen to his shows Life Sciences Marketing and Flip Turns. We highly recommend this episode with Sonia Thompson: https://flip-turns.com/podcast/swimming-started-sonia-thompson-path-rediscovery/

Also, if you’re interested in learning more about the new course Jonny launched, Roadmap to Freedom, click here: http://roadmaptofreedom.co/

Check out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase.

If you find this episode useful, you should also check out these recent episodes:

• [101] Showrunner 101: Back to Basics
• [72] How to Create a MVP (Minimum Viable Podcast)
• [66] 5 Steps for Conducting a Useful Podcast Archive Audit (in 30 Minutes or Less)

Connect with us:
• Connect with Jerod on Twitter: @JerodMorris
• Connect with Jonny on Twitter: @JonNastor
• Website: Showrunner.fm