Join Scott Osman as he chats with Martin Lindstrom, branding expert, and consultant. In this episode, Martin explains how Snapchat and Uber started with pain and empathy and explores the concept of going 'forward to work'.

Martin is the founder and chairman of Lindstrom Company – the world’s leading brand & culture transformation group. TIME Magazine has selected Martin as one of the “World’s 100 Most Influential People”, and ranks #36 among the world’s top business thinkers according to Thinkers50. Since 2013 and over four consecutive years 30,000 marketers have selected him as the world’s #1 branding expert.

Martin is the author of seven bestselling books including his latest New York Times, Wall Street Journal and USA Today bestsellers: Small Data – The Tiny Clues That Uncover Huge Trends (St. Martins) and Buyology – Truth and Lies About Why We Buy (Crown)

Lindstrom Company is today responsible for brand and culture transformations of numerous Fortune 500 companies, including the LEGO Company, Standard Chartered Bank, SWISS International Air Lines, PepsiCo, Red Bull, Estee Lauder Companies, Cargill, Nestlé International, The Walt Disney Company, Swiss Post, the Dorchester Collection, 3G group (Burger King International), Carrefour, Lowes, Majid Al Futtaim and GlaxoSmithKline.