#10 – Curiosity and awareness: How to change news communication into a successful business

Aug 2, 2023 · 28m 4s
#10 – Curiosity and awareness: How to change news communication into a successful business
Description

In 2019 Bianca Arrighini graduated in Business Administration and Management in Bocconi, then moved to Madrid to pursue a one-year Specialized Master. Sometime in between, she completed a six-month internship...

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In 2019 Bianca Arrighini graduated in Business Administration and Management in Bocconi, then moved to Madrid to pursue a one-year Specialized Master. Sometime in between, she completed a six-month internship at Accenture before fully dedicating herself to Factanza Media.
Together with Livia Viganò, a Bocconi Alumna, she heads one of the most important media platform targeted for Gen Z and Millennials in Italy.
In this episode we discuss the importance of knowing how to mix creativity and curiosity with a methodical approach along with the evolution of the publishing industry, and the value of consistency in today's communication.

Podcast held in Italian.
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Author Bocconi University
Organization Bocconi University
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