082: Turning Recruiters into Brand Ambassadors ft. Joe Ray
Apr 4, 2024 ·
32m 8s
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Description
In this episode, we're joined by Joe Ray, Manager of Marketing and Experience at Lighthouse Technology Services. Joe and Sam dig into the concept of brand ambassadors and how they...
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In this episode, we're joined by Joe Ray, Manager of Marketing and Experience at Lighthouse Technology Services. Joe and Sam dig into the concept of brand ambassadors and how they can be empowered to drive better results for a company. But first: what even is a brand ambassador?! Brand ambassadors are individuals who share their experiences and insights, building trust and influence with others — but there's a spectrum, and Joe helps break that down for us.
By developing their recruiters as brand ambassadors, Lighthouse Technology Services has attracted more clients and candidates — increasing impressions, engagements, and referrals. If you're interested in learning how to do the same, this is a must-listen episode!
Chapters:
00:00 - Podcast Intro
02:00 - Joe's Approach to Brand Ambassadors
05:30 - Defining Brand Ambassadors
07:23 - Cultivating Trust and Influence: The Power of Brand Ambassadors
10:40 - Getting Started on Your Branding Journey
16:48 - Examples to Kickstart Your Brand Ambassadorship
20:08 - The Power of Relationships and its Impact
22:48 - Exploring Various Brand Ambassador Personas
28:08 - Leading Indicators for Your Brand Ambassador Strategy
30:16 - Overcoming Resistance to Brand Ambassador Initiatives
32:24 - Final Thoughts and Podcast Farewell
Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co
show less
By developing their recruiters as brand ambassadors, Lighthouse Technology Services has attracted more clients and candidates — increasing impressions, engagements, and referrals. If you're interested in learning how to do the same, this is a must-listen episode!
Chapters:
00:00 - Podcast Intro
02:00 - Joe's Approach to Brand Ambassadors
05:30 - Defining Brand Ambassadors
07:23 - Cultivating Trust and Influence: The Power of Brand Ambassadors
10:40 - Getting Started on Your Branding Journey
16:48 - Examples to Kickstart Your Brand Ambassadorship
20:08 - The Power of Relationships and its Impact
22:48 - Exploring Various Brand Ambassador Personas
28:08 - Leading Indicators for Your Brand Ambassador Strategy
30:16 - Overcoming Resistance to Brand Ambassador Initiatives
32:24 - Final Thoughts and Podcast Farewell
Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co
Information
Author | Sam Kuehnle |
Organization | Sam Kuehnle |
Website | loxo.co |
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