#011 - Introductory Guide to Creating a 360 Degree View of Customer
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Description
In this episode Jose Bergiste, Principe Analytics Consultant at Cognetik, joins me to help provide an introductory guide for marketing leaders on how to create a 360 degree view of...
show moreIf you’re looking for more depth on the topics discussed in this episode don’t forget to subscribe to this podcast because I’ll be digging deeper into each of these topics in the future episodes with my guest of the day.
SHOW HIGHLIGHTS AND WHAT YOU'LL LEARN...
• We define what we mean by “360 degree view of the customer”
• Common challenges a marketing leader should be aware of when creating a single 360 degree view of the customer
• Why you should expect Martech integrations
• The role of Application Program Interfaces (API) and why they are important
• The role of probabilistic matching and identity resolution solutions
• How to offset technology challenges with a customer-centric strategy
• Staffing considerations and how culture drives vendor evaluation/selection
• The importance of data storage, centralization and customer insights
• A few tips in approaching the vendor evaluation process to tease an upcoming episode which will be strictly focused on this particular point in the process. Will update when that podcast is published.
Information
Author | Brian Poe |
Organization | Brian Poe |
Website | - |
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