Podcast Ad Expectations, 1 Billion Down-Under Downloads, Podcasting's Programmatic Potential, & More

Jan 17, 2024 · 3m 39s
Podcast Ad Expectations, 1 Billion Down-Under Downloads, Podcasting's Programmatic Potential, & More
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Here's what you need to know for today in the business of podcasting: https://www.westwoodone.com/blog/2024/01/16/podcast-ad-creative-disconnect-revealed-in-cumulus-media-and-signal-hill-insights-podcast-download-fall-2023-report-podcast-consumers-prefer-funny-and-entertaining-ads-but-mostly-h/ https://www.adnews.com.au/news/australians-downloaded-more-than-1-billion-podcasts-in-2023/type/yafNews https://www.thecurrent.com/programmatic-advertising-podcast-digital …as for the rest of the news: https://www.headliner.app/blog/2024/01/09/updates-and-podcast-optimization-an-ode-to-2023/, Signal Hill Insights discusses https://signalhillinsights.com/youtube-and-video-will-grow-podcasting-in-2024/, and...

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Author Bryan Barletta
Organization Bryan Barletta
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