#002 - Customer Data Platforms with James McDermott
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
On this episode I talked with James McDermott, CEO and Co-Founder of Lytics, on Customer Data Platforms. My goal of this episode was to bring a different perspective on CDPs...
show moreON THIS EPISODE WE DISCUSS THE FOLLOWING…
• The three components of the Customer Data Platform category
• Typical questions that marketers have about the technology of CDPs
• Working with and operationalizing data that comes from data science teams
• The value of Customer Data Platforms and the problems they are meant to solve
• Challenging the mental model of marketers and moving from content to people based marketing
• James on the differences in competing technology and the future of this category
HOW YOU CAN REACH JAMES:
• Lytics
OTHER RESOURCES DISCUSSED IN THIS EPISODE:
• You can download the CDP Vendor Comparison Document here
• David Raab (Founder of the Customer Data Platform Institute)
• Martin Kihn's research from Gartner
Information
Author | Brian Poe |
Organization | Brian Poe |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company